From day one leather should be conditioned & protected; it should be the first thing you do upon receiving your furniture, car interior or other item of leather.
To help make your leather last longer and to enhance it natural beauty we have created the four reasons leather care plan. The aim of the leather care plan is to remind you to clean and protect your leather four times a year at the start of each season: Spring, Summer, Autumn & Winter. In doing this you will greatly prolong the life span of your leather and reduce the chances of causing damage through spillages, wear & tear and fading through sun light and other heat sources.
Upon receiving your leather the first things to do are clean and protect it. It is important to do this from day one as the moment you start using your leather it needs protecting - you would pay to have your fabric upholstery protected, why not leather?
To maintain your leather, we recommend that you use our leather care kit, which is currently on special offer. Here are the benefits in doing so:
Cleans: Safely cleans all leather back to a 'new' condition. Not only that but after applying the protection cream, all future dirt will be held on the barrier it creates and will wipe off easily. It helps stop leathers absorbing dirt!
Conditions: Feeds the leather with natural oils and waxes preventing it from drying out and cracking.
Repels Stains: Added barrier protection technology in the cream allows the leather to repel oil and water based stains, retaining them on the surface so the leather can easily be wiped clean.
Protects: Not only from stains, the protection cream adds an invisible barrier to the leather that protects the leather from the elements. When you sit on leather you cause friction, continuous friction will wear away the leathers coating causing your leather to become rough and faded. The colour may even start to peel and wear off! The protection cream absorbs all friction and so helps prevent the above problems
Modern Leather: Why this product is ideal for it!
Most leather sold in shops and in all car interiors has a pigmented finish on it. What this means is that the leather is painted and then sealed with a lacquer. It is impossible to feed the leather because you cannot breach the surface and so the oils and waxes can't soak in. In these cases it is not the leather that is drying out and cracking but the pigment on the surface.
So it is pointless using a leather conditioner on such leathers, you need a product that protects the finish. The leather protection cream adds a protective layer to the leather that will protect the finish from all wear, tear and heat.